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The Death of Digital Photography as We Know It

May 16th, 2017 · No Comments · analogue photography, Digital Photography, News, Photography, Photography Business

Digital camera manufacturers struggle to develop real innovations, consumers do not feel the need to upgrade, the camera market is shrinking significantly.

proMuser’s Global Digital Camera Report shows that total digital camera production is dropping steadily and for January 2017 it has been less than half the most recent high-point in October 2014. One of the market’s main problems: a lack of innovation. Canon released its professional EOS 5D Mk IV in September 2016. The camera is an excellent piece of technology, but Canon had not changed enough from the previous model to encourage customers to upgrade.

Camera reviewer Ken Rockwell about Canon’s 5D Mk IV release: « … Canon didn’t need to; it already has [most features] covered in the 5D Mk III. The 5D series sells very few cameras compared to Canon’s [consumer level] DSLRs, so we ought to be glad that Canon actively develops new models that don’t do much for profits (and eat into sales of other Canon cameras), … »

Photography once has been an entirely analog process, and film photography today experiences some kind of comeback by consumers looking for something new. It is a little bit strange to describe film as “something new”, but a survey by Ilford Photo in 2015 found out that 30 percent of film users were not older than 35 years. 60 percent have started film photography in the last five years.

As digital camera sales stagnate and manufacturers do not success in exciting their customers, the industry would do well to stop ignoring the rebirth of analog film.

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