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Hotrod Shooting – 300 Megapixel – Analog vs Digital

February 13th, 2017 · 1 Comment · News

Markus Hofstaetter has photographed a hotrod in a customer’s order – digital and also analog.

(Please click to enlarge)

Markus Hofstaetter, award-winning professional photographer from Austria, gets a very special task from a customer: He is supposed to photograph the customer’s hotrod, an old and specially converted American car, in the highest possible resolution for a huge printout. The customer’s dog should sit on the fender. Not an easy task.

For this challenge Hofstaetter decides to need a resolution of about 300 megapixels. Therefore, on the one hand he puts together a 24-part panoramic image with his digital camera and on the other hand he shoots an analog image with his large format camera. Both images were presented to the customer for decision.

Markus Hofstaetter: « I’m so happy that the customer chose the Analog version, it fits so much better to the car. I’m pretty sure, that this cars were shot with large format cameras too back then. »

You can find the complete blog entry and further images here at Markus Hofstaetter’s blog.


This shows that analog photography is still useful today in the digital age. There are countless slides and film strips, which are still lying on roofs and in slide magazines or shoeboxes and are waiting to get digitized and, if necessary, optimized by retouching. and the usage of analog cameras is increasing. In order to address this trend, Kodak is even reviving the popular Ektachrome film due to many customer requests.

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